Category Archives: influencers

Top 10 Social Media Week Influencers (INFOGRAPHIC)

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Social Media Week is one of the most highly anticipated events in the social space. Every February and September, authors, strategists, journalists and enthusiasts gather for five days of lectures, panel discussions, and huge networking events in six continents.
OmLondon and AdobeUK formed a partnership to closely examine the tweets and online chatter for the week. They sifted through the data of more than tens of millions of people using Social Media Week hashtags, and created an infographic (pictured below) of the top influencers during that period. I was both honored and humbled upon the news that I made the top ten along with some great tweeters, including Ann Tran, one of my Huffington Post writing partners.
Social Media is an ongoing global conversation, a universal language that knows no boundaries. The numbers from OmLondon and Adobe affirm the power of the medium, and its ability to connect people in extraordinary ways. 

The Rise of the Tweet-Ready Marketing Event

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It’s one of the newest trends: companies inviting notable names in social media to a grand opening or product launch so they can post about it on platforms like Twitter and Facebook. As the Wall Street Journal vlogger Elva Ramirez (above) notes about the arrangement: “they’re getting you to engage with their brand but they’re getting you to tell all your friends about it too.” So look for this type of marketing to catch fire in 2012.

Businesses have taken a big hit for not being responsive to consumers on social media platforms. But if done right, the “tweet ready marketing event” could go a long way towards reversing the bad press for their non-responsiveness. A failure to reach out to consumers is potentially damaging behavior in the short- and long-term, especially with a tech savvy generation more comfortable in the online world.