The Rise of the Tweet-Ready Marketing Event

It’s one of the newest trends: companies inviting notable names in social media to a grand opening or product launch so they can post about it on platforms like Twitter and Facebook. As the Wall Street Journal vlogger Elva Ramirez (above) notes about the arrangement: “they’re getting you to engage with their brand but they’re getting you to tell all your friends about it too.” So look for this type of marketing to catch fire in 2012.

Businesses have taken a big hit for not being responsive to consumers on social media platforms. But if done right, the “tweet ready marketing event” could go a long way towards reversing the bad press for their non-responsiveness. A failure to reach out to consumers is potentially damaging behavior in the short- and long-term, especially with a tech savvy generation more comfortable in the online world.

16 Brilliant Business Minds on Twitter

This is the latest post in our series, Twitter Powerhouses, which focuses on the contributions of people who’ve helped to expand, influence, and redefine how we view social networking. I co-wrote this post with my friend and fellow Huffingtonpost blogger Jim Thomas. This is cross-posted in the Huffingtonpost Business Section.

Ideas can be powerful, and when they are combined with a strong will and a sense of optimism, they can become extraordinary. Business titans of the early 20th century – like Henry Ford, Hetty Green, and Madame C.J. Walker, to name just a few – understood this truth, and helped to build a powerful foundation upon which future generations have succeeded.

In fact, those who have succeeded in each of the three waves of the world economy, knew how to adapt to change, create opportunities for themselves and others, and how to turn an amazing dream into an economically constructive reality. This is some of what Huffington Post blogger Patricia Handschiegel has documented in her popular “The New Power Girls” series.

As we move deeper into this century, many want to know who some of the great business leaders of this millennium will be: whose work will empower the world, whose thoughts, freely shared in our new media, will be guides for other businesses, and whose legacies will inspire greatness. Each of the 16 people below more than qualify in this regard. They see business as a fascinating area where history and tradition meet new ideas and innovation. Indeed, they are dynamic examples of what is possible on the grand stage of the New Global Economy.

Sharon Hayes /@SharonHayes
A serious go-getter, she is a pro at the art of email
marketing and the selling/brokering of domain names.
Her great mix of entrepreneurial tips and
inspiration is a certified Twitter hit.
Xan Pearson /@xanpearson
She is Director of Corporate Partnerships for the youth
programs of the Chicago Bulls and White Sox. When she’s
not putting together sponsorship deals, she consults clients
on the best social media strategies: xanpearson.wordpress.com
Scott Monty/@ScottMonty
As head of social media at Ford Motor Company,
Monty has (with stunning success) formed great
online relationships to promote his company’s newer
fleet of greener, more fuel efficient cars.
Amy D. Howell /@HowellMarketing
For over fifteen years, her firm has been
a force in the the Memphis community, and
has partnered and/or worked with nonprofits,
government entities and Fortune 500 companies.
Ken Banks /@kenbanks
Publisher of one of my favorite sites,
Social Net Daily, he understands the
growing intersection of social media and business.
Deborah Weinstein /@DebWeinstein
President of the award-winning Strategic Objectives,
one of Toronto’s shining stars. In fact, it is the only PR
firm in Canada to be recognized by the United Nations for
its great work in the PR field.
Sung Lee /@Sung_H_Lee
The head of Business Development and New Media at the
Radio Korea Media Group, his group’s World Cup
viewing party was praised by the USATODAY as one of the
Top 20 Moments of the entire games. Very impressive!
Lauriana Zukowski /@LaurianaZ
Co-Founder and corporate visionary at the
excellent TweetMyJOBS, she is a popular
employment expert and observer of trends.
Susan P. Joyce /@JobHuntOrg
The operator of an awesome, award-winning site,
Joyce is also a popular employment expert and
online contributor.
Brett Petersel /@Brett
As head of Business Development, Community
& Events at Mashable, Petersel has been a key part of
that firm’s amazing rise to the very top of social media.
Karima-Catherine /@karimacatherine
Respected for her quality over quantity approach,
she has the right type of Je ne sais quoi that is
powering her 3angelsmarketing.
Carrie Wilkerson /@barefoot_exec
A consultant for at home professionals, I came to
understand the importance of guestblogging by
reading The Barefoot Executive, her great business blog.
Steve Rubel /@steverubel
Though known to the world for his posts for
Forbes and AdAge, he is the Sr. Vice-President
and Director of Insights for Edelman Digital.
Christine Gallagher/@ChristineG
She started her first business at age 11. Now,
she teaches small businesses how to raise their profile
(and profits) by using the power of social media. Great insight.
Anne Deeter Gallaher/@AnneDGallaher
Her firm specializes in understanding the
“language of business” to give her clients an edge.
She gets kudos for recommending Dale Carnegie’s
How to Win Friends and Influence People.

Dan Schawbel /@DanSchawbel
A partner at Millennial Branding, and
columnist at BusinessWeek,
his massive bestselling Me 2.0 is a great read.
Authors’ Note: In case you missed it, here’s Part 12 of the series: Awesome Sauce: 16 Chefs on Twitter.

Guest Blogger: Blair Semenoff aka @Flipbooks

Today’s Guest Blogger is marketing visionary Blair Semenoff, known on Twitter as @Flipbooks. He graciously allowed me to share his great post with my readers. This is one of the best, most thoroughly reasoned posts on Retweets, and, how to get the most out of Twitter as a whole. Enjoy!

How @Flipbooks Hit 80,000 RTs

by Blair Semenoff aka @Flipbooks

Here is an article that has gotten me well over 250 Re-Tweets (RT) by one of my favorite sources of information Fast Company ~> ‘Nine Scientifically Proven Ways to Get Retweeted on Twitter’….and believe it or not, after I wrote this blog was the very first time I ever read it! lol What I’m going to share with you isn’t Science, but simple tips to help increase the amount of RTs you get. So who am I to tell you how to get an RT? Well…. on December 6th I celebrated my 80,000th RT which according to this article ~~>http://dailyrt.com/profiles/drt-all/ Ranks me 31st most RTed person/brands in the Twitterverse, so I think I know a thing or two…. So if you’re serious about “succeeding” on Twitter, I’m going to HELP YOU reach a higher level of RTs GUARANTEED!

1. Say THANK YOU!! I can’t stress this enough. This is AN ESSENTIAL ELEMENT OF TWITTER! And this is the part of Twitter I miss the most. I don’t care who you are, or who you THINK you are, say THANK YOU! I used to do my BIG SHOUT-OUTs (groups of 10) and did them for every RT until I hit 150+RTs/day and it became so stress full & time consuming (had to type names manually at that time) that I had a semi-break down! lol Personally I think until you get 100+RTs/day you should be saying Thank You to everyone. (Exceptions & Alternatives are at the bottom of page)

2. #B-Tips It doesn’t matter how many followers you have if they’re not listening. Build friends, not followers. My first Tweet was sent on May 13th 2009 at 7:49pm. So for me to reach an average of 384 RTs/day (now-a-days 500+ daily) with only 14,000+ followers, obviously I’ve tried my best to keep in some sort of contact with people (usually w/ the RT to show I care enough to see what they’ve said & am thinking about them) I suggest you concentrate on friendships instead of how many people are following you. This is Social Media btw…This isn’t a step, just should be common sense. Take care of your inner group of people who RT you the most first. And en-less you’re a major news source, you should be RTing people. If you’re not RTing in my opinion you’re just “stealing” Tweets from certain people and Tweeting them for yourself and that’s that!!

3. Killer content. And how do you find killer content? By following YOU, ya you the one who’s reading this! Twitter is about sharing information gathered on Global scale. A mind blowing amount of information is in each & everyone of our time-lines if we just LOOK. And of course you are only as strong as the people you’re following. (and the people in my stream are the BEST!) I’m not going to go into detail on how to find these ’gems of the Twitterverse’ I’ll save that for another post.

Where else? Guess what its right in front of you! Every Tweet contains articles or blogs that have an archive, recent post and usually MOST POPULAR. Obviously Digg, StumbleUpon yada yada… are AWESOME sources of info for the community. Search around you’d be amazed what you’ll find! And get subscriptions and/or RSS of articles you enjoy reading. I do Copyblogger, AdAge and way too mention! lol

4. DON’T REMOVE PEOPLE FROM THE RT. Look for Tweets that have been RTed 3 or more times. While leaving yourselves 12-15 characters, so another RT can be achieved. Why? A) This means it’s great content. B) When people see friends in an RT, they’re more likely to RT it. C) Great way to make new friends since its likely someone you’ve just RTed you’ve never met. *I like to follow anyone I RT & people who RT me.

5. Make your Tweets sound RT worthy by adding descriptive words, excitement and purpose! One of the masters on Twitter is @Twitter_Tips. You don’t see as much ’copy & paste’ over there. K, think about it like this….your Tweet is actually a news/magazine headline more or less. Look at the copywiting, structure etc… of those junk magazines beside the check out isle. I’m gonna leave it at that….but adding ‘Beautiful’, ’in the World’ or ‘ ! ‘ has gotten me a few extra RTs I’m sure. Expanding on tip #5, remember one of Twitter’s most important features is the keyword searches. The more useful keywords you use (while avoiding duplicates) the more likely you’ll get seen. And that brings me to my next point. Add your source if its from a reputable feed. This also builds creditability to your Tweet, and ads VALUABLE KEYWORDS. Example, you’ll see me adding (TIME), (LIFE), (Mashable) and a great one that hits two keywords (Yahoo! News).

6. FIGHT FOR IT! You need to put the effort in to make what you just RTed SIMPLE for the next person and the next person and so on…to RT as well. And it’s the little things you do that make it all the difference! K, so at the end of our names there is ( : ) @Flipbooks: ALWAYS REMOVE IT! Remove any periods ( . ) located before links *since obviously the sentence ends* as well as at the end of Tweets. Next look for ‘and’ & switch it to ’&” FYI doing this double (RT @….. via @……) is a waste! **I’ll be going on a rant soon on how RTs are being performed on a later date…lol**

Here is a very good example of me fighting for RTs, which JD ‘@earthxplorer‘ Andrews & I got! RT @earthXplorer: “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind” ~Dr. Seuss (138 Characters)
What I did ~>

RT @earthXplorer Be who you are & say what you feel, because those who mind don’t matter & those who matter don’t mind ~Dr Seuss (128 Characters = 12 characters left for possibly two RTs per Tweet)

7. Use #Tags, but don’t over abuse or use them incorrectly. I’m going to be brief since this subject is VERY IMPORTANT and needs to be discussed with it’s own blog. Think of #tags as a community & a place to anchor your brands message. Too many #tags (more than 3) and you look spammy, while releasing too many Tweets consecutively to the same #tag gets you ignored and possibly blocked from Twitter searches. You should be doing a keyword search judging flow of timeline prior to Tweeting.

#B-Tips If your user name is too long and/or difficult you should change it. If its to long you’re robbing yourself of extra RTs and if it’s too difficult there leaves too much room for error. Refer to this article by @Kim ~> How to Change your Username on Twitter

8. DON’T USE 2 or especially 3 Links in 1 Tweet. That’s called mass confusion & no one wants to put out that kind of effort validating EVERY link so they can RT ya!

9. According to http://tweetspeed.com/ provided to me by my very good friend @ScottATaylor there are approximately 20,000 Tweets per minute. The question is who reads yours and which of your friends are likely to RT it? And although this next tip will annoy those not using Twitter effectively (under 1000 friends in their stream) sending out 2 Tweets consecutively will increase the likely-hood you’ll be seen by your friends.

10. Another thing to take into consideration is Tweeting during busy times. From my experience 4-6:30am, 4-6:30pm & 10pm-12:00am PST are all peak times for me to obtain followers. As one of my closest friends @Paul_Steele says, depending on what country you’re Tweeting in the peak times and subjects (eg. TV shows) will repeat themselves weekly. Regardless you want to be Tweeting when the majority of your closest friends are on.

11 . Have I failed to mention I’ve Tweeted over 35,500 times and sent over 5000 DMs in only 208 days with an average of 177.2 Tweets sent a day….basically like someone who should be in the Internet Rehab Center? lol. No you don’t need to Tweet like a mad man/woman to get RT-ed, but you do need to Tweet on a consistent basis to keep up with what’s happening and to maintain friendships.

So I hope these tips were of assistance to you and I want to thank each and everyone of you for all your support and RTs!