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When Twitter ran its first television commercial in late spring, it was a moment many had been waiting for. Myself included. It was a great beginning, something to build on. But the company should think bigger. Much, much bigger.
As I reasoned three years ago, Twitter should develop a Super Bowl ad. No, not anything formula, like one with a celebrity endorser. What I am talking about is a television commercial with highlights of Twitter's undeniable impact, and complemented with CEO Jack Dorsey's voice. Think back to how compelling the 1999 "Crazy Ones" commercial was with Steve Job's now memorable narration.
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Are you with me now? This would be hot right? Yes indeed.
Now I do have an ulterior motive in pushing this. I believe that once one of the big Social Media Netoworks makes a Super Bowl ad buy, the rest will surely follow suit. And that would be an exciting development. Think about it: Pinterest and Instagram's emphasis on the importance with visual social media; Linkedin's impressive new additions, particularly its sleek new redesign; Tumblr and its 20 billion page views per month; Facebook's sudden emergence as a mobile powerhouse; and Google Plus, which has seen its numbers rebound dramatically.
With all of that mind, envisioning a commercial for each company would not be difficult. Social media influences so much of our lives: who we vote for, our healthcare decisions, what we purchase, etc. So why not share the social media message of community, culture, and innovation with a billion-plus Super Bowl viewership on 6 continents, and potentially gain hundreds of millions of new members in the process?
Television is more social than ever before. And social good activists would be happy as well because such a move by these titans of tech would surely, albeit slightly, help close the global digital divide. Social media has been baking a cake for decades, from the first email in 1971 to the latest trends and industry shifts of the past year. It's time to put on the frosting and share the cake with parts of humanity, unwilling to take part, or unaware of the advances. People are visual, so, during the world's biggest annually televised event, tell a global story that will captivate, empower, and inspire.
It makes complete sense. It's time to shine. Let's make this happen.
The site allows users to tag their chimes with up to five interests such as “Apple” or “architecture”, and let’s people subscribe to updates about a particular topic, essentially a stream of “chimes”that are aggregated based on the tags authors have added to their posts. As on Twitter, users can subscribe to each others’ feeds, though Chime.in offers additional control over what appears in their “chimeline”: Individuals can choose to receive only updates pertaining to a particular subject…”
This is why Gross calls Chime.in an “interest network”, a term that is also a recognition of its creative genius. It’s worth a try. So when you get moment, sign up, log in and chime in.