"6-Step Posting Techniques
That Foster Better Conversations On Twitter"
There's no two ways about it: A standard auto-tweet about an article you just read doesn't really provide a hot breeding ground for conversation on Twitter. Below is a six-step guideline that'll help you create more valuable conversations, and, relationship building benefits as an added bonus. Content-rich conversation starters have these six-Tweet anatomy sections:
1) Opinions are Ice Breaker Cheat Sheets:
Most people actually feel intimidated to participate in conversations without understanding what others think about it first. Just think about how many times we’ve all scrolled to the bottom of an article to weigh in on what people are thinking. They’re like cheat sheets for the mentally exhausted. When you offer to actively participate with an opinion, you’ll help break the ice and foster the breeding ground for meaningful conversations.
2) Changing Titles Create Different Thoughts:
When giving an article in your tweet a title, don’t be shy to change it if you think of a better one. Whether if you’re writing or consuming content, it’s all about challenging ideas and becoming more creative. Pay it forward and share yours with the world! Most authors love your take on their work, anyways!
3) Credit the author and mention his/her @name whenever possible:
All too often, auto-tweet share button messages don’t give the author any recognition, exemplifying the wrong attitude towards the author, and portraying them as an expendable asset. Ouch! Here is an example:
Rule of thumb: If you feel the content is share-worthy, you’d be a mensch to @mention the author as an awesome “thank-you” for expressing their thoughts.
4) Credit the publisher to get more credibility:
Kudos to the content publishers who have huge distribution channels in most of our news feeds. They’re probably the reason that you’re even consuming a great piece of content in the first place. Give them a little @mention love in your tweet; it also helps establish your credibility.
5) Use a link shortener. It gives you stuff like analytics.
The pros already know that they need to measure tweet engagements on their posts. Unless you’re really confident that you know who your audience is and what they want to hear about, personal branding shouldn't be excluded from analytics. When you A/B test post topics, you’ll develop a keen sense of awareness around your audience, which only benefits you with tighter relationships and better conversational exchanges.
Note: You might be leaving it up to Twitter’s link service, t.co, to shorten your link for you while you’re tracking it through a Google UTM code, but it’s probably better for your social statistic accuracy to use a shortener like bitly, goo.gl or ow.ly.
6) Spread love, not… *crickets*
If you found out about a piece of content through another person, wet their beaks with an @mention. You can do it in 3 ways:
- Re-tweet (RT @name)
- Heard Through (HT @name)
- Modified Tweet (MT @name)