When I was approached about being a Giving Tuesday Ambassador in Spring of 2013, I jumped at the opportunity. I love making a difference, and, helping people move from point great to point awesome. I remembered the first Giving Tuesday in 2012, and how involved Bill and Melinda Gates were, and I started thinking, “this clearly is something that can become a vehicle to connect every corner of the planet.” Continue reading
Whenever I speak to students, professional groups, businesses, and nonprofits, I get asked lots of questions: How would you define social media?, What is social media law?, Why are you a big supporter of more collaboration in the online space?, What is it like being a Giving Tuesday Ambassador? or, What’s behind your pen name 2morrowknight, and how did you pick it? All very relevant questions, and I enjoy answering them.
But I notice that two questions always emerge, especially for those trying to get a handle on bolstering their social media presence, and identifying the people who will be genuine supporters of their work. Let me answer both of them:
(1) “How do you build a following on Twitter and other social media sites?“ – Everyone is different in terms of their approach. When I opened Twitter, Facebook and Linkedin accounts in January 2009, I decided to concentrate on one platform – Twitter – for one year. I built it up through a variety of methods. I used Twitter Search nearly everyday to see who was retweeting a link. When I copied a blogpost title and pasted it in search, I got to see the hundreds of people – executives, social media managers, journalists, and the average user – sharing that post. That always leaves a powerful impression on me. I have been doing that for years. Continue reading
What this Twitter update does…is lower the barriers for interacting with tweets, which in turn reduces the threshold for sharing and for virality. It turns Twitter into a more unstable, interactive, sensitive, and potentially explosive ecosystem, a place where you feel like you at least have a chance of breaking through.
Throughout my time in the social space, I have sat in on many speeches and workshops where strategists offered differing opinions on everything: the kinds of apps one should use, the number of hashtags to include in a post, how many social networks we should be on, and, whether programmed tweets and the so-called “humble brag” turn off your followers.